I will be wearing a lot of hats while starting my business making laser and handcrafted signs and displays. While making these items, I will also be putting in time for blogging, social media and other marketing. Since I am the face of the brand and not working for a corporation with a script, being personal I believe will work out in my favor. I do not plan on talking all about my personal life, but I will put in my personal opinions and character a bit to take away the one direction communication tactic and try to encourage a conversation. While speaking at a more personal level, readers can get familiar with who I am and the culture of the business. Making them comfortable and at ease so that they can approach my business with more confidence. Building trust and talking like an expert can help them take the next step. When I am personal, I can not only talk about industry information, but perhaps other things that are going on at the shop, tha...
Hello Mark,
ReplyDeleteI agree, keep it simple and build as you go. I find that too much detail can mix up the message that one is trying to get across. Good approach!