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Showing posts from March, 2018

Week 8B: Businesses That Use Visuals

Below are a list of some similar companies that use visual support to market their products.  Making signs and various other business related branding products, visuals are a must and pretty much are the selling point in this business.  Some images do not even need words, just comments from followers.

Tinkering Monkey in Berkley, California is a sign shop that makes signage and logo signs for businesses similar to the product offerings I will provide.  They are the closest in similarity to the business model I am interested in pursuing when business gets underway.  They use a lot of visual support throughout their website.  Their site has an Instagram feed that shows images of projects, and they receive comments from followers.  They post those images on Facebook and Instagram almost everyday and use Pinterest to post similar images but less often.  Twitter is less often but they utilize imagery in almost every tweet.  They average about 10 likes per post and some have gone as high a…

Week 8A: Get Visual

My business, Mill Works makes a visual product that businesses will use to attract attention to their brand, logos or for directional aid.  A visual platform to promote my products are absolutely necessary to build my brand and create awareness for my products.  After reviewing the most popular visual networks, I see no reason to leave any of them out as I can have tentacles reaching out into each one to capture the most recognition.  Out of the 8 platforms, I see Facebook, Instagram and Pinterest being to most effective.  However,  I will not discredit the others and will engage on the others to see which ones work and the ones that don't.  
Facebook is a no brainer, there are so many users and I already have a network of users that I can tap right into.  With Instagram, I see no better way to posting my visual signs and I believe that will be the number one way to share my business is through photos of my work.  Again, Pinterest is another very visual way to show off my product…

Week 7B: Scheduled Posts

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I scheduled three posts to my Facebook Mill Works page.  Each have a specific message that I thought would be useful to potential followers to my website.  The first post is about the California Alcoholic Beverage Control and how they require special and specific signage for any retail businesses that sell alcoholic beverages.  Failure to have these signs can result in having the alcohol license revoked.  Since one of Mill Works target markets is restaurants and retailers, some useful information involving signage, which Mill Works makes, may be something of interest.

The second post is about a new product line, that I do not have at the moment, but when I start the business I plan on offering soon after.  The post shows an image of a CafĂ© A-frame sign which I am targeting towards restaurants, food markets and salons.  By featuring a photo, and a link to the easels page, a link will take them directly to the page on the website that offers more information to the visitor.  New produc…

Week 7A: Featured Likes

After thinking about what pages to like as my business page, I came across some that I think will be useful to me and some of my followers or customers.  I still need to take some time thinking more in depth about which pages to like, but I imagine new ideas will come in as I get the ball rolling here with this exercise.  Since my main target market will businesses in San Diego and Orange Counties, I searched for some business journals and came across of course the San Diego and the Orange County Business Journals.  These I wanted to see if any relevant information or posts geared towards businesses could come in handy for me or my followers.  Some of my products will be targeted to restaurants, so I added some food pages such as the California Restaurant Association the San Diego Restaurant Week and the San Diego Brewers Guild pages, all looking again for useful info that I can share to restaurant owners about those industries.  I also chose some of my product suppliers for wood, at …

Week 6: Post Reach vs. Post Engagement

For businesses using Facebook, checking in on page insights allows them to see who and how an audience is engaging with a page.  A couple of features on Facebooks insights shares information that are vital to find out how many people are seeing and interacting with a post.  The two features are post reach and post engagement.  The difference of the two are pretty straight forward.  When a business creates a new ad or post, viewing the post reach for that ad shows the number of people who have seen the ad.  It describes in numbers, how many people it has "reached" and is a good way for a larger amount of people to see the business and make them more known.  However, this reach only goes so far in that there is no more action or response from the people viewing the post.  On the other hand, engagement measures how many people engage with or click on your ad for more information.  It can include a click, comment, like or share, but the important point is that someone not only s…