Week 8B: Businesses That Use Visuals
Below are a list of some similar companies that use visual support to market their products. Making signs and various other business related branding products, visuals are a must and pretty much are the selling point in this business. Some images do not even need words, just comments from followers.
Tinkering Monkey in Berkley, California is a sign shop that makes signage and logo signs for businesses similar to the product offerings I will provide. They are the closest in similarity to the business model I am interested in pursuing when business gets underway. They use a lot of visual support throughout their website. Their site has an Instagram feed that shows images of projects, and they receive comments from followers. They post those images on Facebook and Instagram almost everyday and use Pinterest to post similar images but less often. Twitter is less often but they utilize imagery in almost every tweet. They average about 10 likes per post and some have gone as high as 30 likes with minimal comments out of about 1900 followers. They post a lot about the new signs they produce, but they also add small snippets of the final touches of the product completion. Some posts are about other things to get more personal with their clients and followers by showing the shop dog that stays there, or a workers birthday, or some other positive quote or message. These things are helping me to understand how they are keeping connected with followers. The posts that get the highest likes are one of just a simple signs photo, clean and simple. The videos and the ones with multiple pictures tend to get less.
The remaining businesses, Frickin' Laser beams, North Coast Signs, and the Office Signs Company, all use the same visual platforms, such as Facebook, Instagram, Twitter, Pinterest and their website to feature their products. Consistently, with such a visual product, they all post frequently, and all have about the same number of likes and comments based on their followings. From my math, their interaction from clients is at about a 1% to 2% return. Again, large clean images of just one product tend to have the higher likes, so I will continue to monitor each business, and see how their response is to each post. By searching through each competitor, I can see the consistencies in each, and I will have to at least do what they are doing. I have no choice but to be active in my visual social media and tell my story through images, and less on trying to describe every detail.
Tinkering Monkey in Berkley, California is a sign shop that makes signage and logo signs for businesses similar to the product offerings I will provide. They are the closest in similarity to the business model I am interested in pursuing when business gets underway. They use a lot of visual support throughout their website. Their site has an Instagram feed that shows images of projects, and they receive comments from followers. They post those images on Facebook and Instagram almost everyday and use Pinterest to post similar images but less often. Twitter is less often but they utilize imagery in almost every tweet. They average about 10 likes per post and some have gone as high as 30 likes with minimal comments out of about 1900 followers. They post a lot about the new signs they produce, but they also add small snippets of the final touches of the product completion. Some posts are about other things to get more personal with their clients and followers by showing the shop dog that stays there, or a workers birthday, or some other positive quote or message. These things are helping me to understand how they are keeping connected with followers. The posts that get the highest likes are one of just a simple signs photo, clean and simple. The videos and the ones with multiple pictures tend to get less.
The remaining businesses, Frickin' Laser beams, North Coast Signs, and the Office Signs Company, all use the same visual platforms, such as Facebook, Instagram, Twitter, Pinterest and their website to feature their products. Consistently, with such a visual product, they all post frequently, and all have about the same number of likes and comments based on their followings. From my math, their interaction from clients is at about a 1% to 2% return. Again, large clean images of just one product tend to have the higher likes, so I will continue to monitor each business, and see how their response is to each post. By searching through each competitor, I can see the consistencies in each, and I will have to at least do what they are doing. I have no choice but to be active in my visual social media and tell my story through images, and less on trying to describe every detail.
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