Week 12A: Other Social Media

Additional online marketing tools I think that can benefit my business are LinkedIn and Google +.  I may also consider Yelp and Groupon, but as a business to business owner, the first two are more likely to be the best fit.  LinkedIn, as mentioned in the Get up to Speed with Online Marketing book by Jon Reed, states that LinkedIn is especially important for B2B businesses.  There I can make connections with other business people and owners.  This is my target audience so that medium will be a must for Mill Works.  Being right in the middle of networking for people that may be seeking my products is possibly the best social media forum even over Facebook and Twitter.  I will experimenting with all of them to see which one yields the best return.

Google+ as mentioned on this website notes that it is good for B2B networking and is a bit more formal and professional than Facebook.  Another appeal is the keywords and search engine optimization on Google+ and the fact that so many people ar…

Blogs I commented on Week 11

Commented on the following:

Maxim Carodonna:

Jose Montiel:

Chad Mullen:

4 Reasons Your Business Needs More Signage

While we know that exterior logo signs are necessary for a storefront, interior signage can be just as important.  Once customers are in your store or business, make the most of this opportunity to show your story, your brand and make a lasting impression.  Making your store location clear, and guiding customers to important places in your business can be done by showing your logo clean and clear.  Do you want to impress your customers?  Here are five reasons your business needs more signage.
Grab Attention
When you want to tell your customers something, or get them to look at your store, bring attention to a sale or special item, good old signage does the trick.  According to Intuit, people state that store signage ranks second to traditional media on where they will make a purchase

Free Business Card Holder with Your Logo

This month only! Mill Works would like to give back this month as a thank you for any purchase you make.  Take advantage of this sweet gift before the month of April ends!  Originally priced at $17 each your free business card holder holds approximately 25 business cards and your logo or name is laser engraved onto a solid piece of walnut wood.  It can be stained your desired color and coated for lasting protection.  When you call at 714-235-6141 or place your order online with any order this month, just mention this offer and your laser engraved logo card holder is on us.  Just provide the name or logo and we will send it out with your order, just to say thanks for being a loyal customer. 

Week 11: Email Marketing

My business Mill Works makes signs and displays for businesses, so my emails and newsletters will consist of topics that relate to businesses, branding, logos and signs that they may be interested in.  Other topics will consist of tips and suggestions for displaying signs, and ideas they can do with their logos and branding items.  Others will be special promotions or discounts, special announcement or news that I may have. 

I would send newsletters and emails about once every 2 weeks.  While Mill Works produces custom products and not products that are frequently needed, I would also not send emails frequently as to be too bothersome.  I want to provide quality content to my customers and keep items coming in as good content comes available that provides useful information.  
Possible ideas I think my customers would enjoy seeing are: Tips for hanging signagePlaces to hang signageWhy Signage still mattersShow your logo proudlyRequired signs to have for your businessIdeas of what to…

Blogs I commented on

Blogs I commented on.
Sujatha Nanduri

Nick Vitalie -

Michele Wojcik

Week 10B: Categories

Categories I am interested in making for my business blog will help keep my blog posts organized and useful for targeting certain audiences.  I would first start a recent project or design category to organize my posts for new projects we complete that I think have good design that can be shown off.  Another would be for sign industry news and info that I can post and share things that followers and target audiences could be interested in, offering them useful information about sign laws and uses for signage to boost sales and customer interest.  Another will be special promotions for times I would like to offer something such as a discount, free items or any other promo to entice users to take advantage of.  Next I would like to have a recent news on any newsworthy stories about the business.  Another will be tips for those looking to get tips and ways to install, clean, setup or uses for signage and the other branding products I will offer.
By staying organized, I can better get ne…