4 Reasons Your Business Needs More Signage

-











While we know that exterior logo signs are necessary for a storefront, interior signage can be just as important.  Once customers are in your store or business, make the most of this opportunity to show your story, your brand and make a lasting impression.  Making your store location clear, and guiding customers to important places in your business can be done by showing your logo clean and clear.  Do you want to impress your customers?  Here are five reasons your business needs more signage.
  1. Grab Attention
    When you want to tell your customers something, or get them to look at your store, bring attention to a sale or special item, good old signage does the trick.  According to Intuit, people state that store signage ranks second to traditional media on where they will make a purchase
  2. Brand Recognition
    You have a logo, now show it off so that customers will remember it.  Especially when they are in your store, use that time to reinforce your brand and logo in creative ways.  Signs for your brand icons, quotes, slogans, products and company culture are all great ways to tell them who you are.
  3. Give Direction
    Some places of business have product categories, office numbers, special departments or restrooms.  They may need necessary words such as line starts here, order here, or sign up over there.  Make it easy for your customers and clients to find their way around with unique, quality bold signage to help them out.  Add your logo to each sign to reinforce the brand.
  4. Look Professional
    Finally, you simply want to look professional and have a presence that you are in business and you show your logo in a way that represents your brand.  A nice laser cut and engraved sign will give you a precision representation of your logo, and tell people you mean business.  





Comments

Post a Comment

Popular posts from this blog

Week 1A: My First Social Media Class Post

-
Hi I'm Mark Buxton and this is my first blog post here.  Nothing fancy just a place to type my thoughts and assignments.  I chose this template because it is simple and clean, and I like the left hand box that contains the title.  I plan to add some imagery, but I think keeping it simple provides less distraction for the reader.  I am taking this class to further my knowledge of the uses of social media to promote and market my business that I would like start in the near future.  All my work in my business is clean, simple and similar to the theme I chose here.
Read more

Week 11: Email Marketing

-
My business Mill Works makes signs and displays for businesses, so my emails and newsletters will consist of topics that relate to businesses, branding, logos and signs that they may be interested in.  Other topics will consist of tips and suggestions for displaying signs, and ideas they can do with their logos and branding items.  Others will be special promotions or discounts, special announcement or news that I may have.  I would send newsletters and emails about once every 2 weeks.  While Mill Works produces custom products and not products that are frequently needed, I would also not send emails frequently as to be too bothersome.  I want to provide quality content to my customers and keep items coming in as good content comes available that provides useful information.   Possible ideas I think my customers would enjoy seeing are: Tips for hanging signage Places to hang signage Why Signage still matters Show your logo proudly Required signs to have for your business
Read more

Week 2A: Social Media for Business or Personal Use

-
Many social media platforms today can be used for both personal and business use.  As a casual user of some social media outlets such as Facebook, Pinterest and YouTube, I am somewhat conditioned to think of these tools only for personal use.  But lately I have been noticing how businesses use these platforms as well.  Naturally I think of Facebook, Pinterest,YouTube and even unfamiliar sites such as Instagram, Twitter and Google + as places where friends and family hang out to share pictures and political junk.  While I learn more about the business uses, some of these seem a bit more geared towards personal use.  However, I see them as critical tools for both personal and business alike.   The social media platforms I think are more for personal use, or at least they originally were designed for that purpose are Facebook, Pinterest and Instagram.  From its roots, Facebook to me always seemed like a place to share personal things with others.  Pinterest has given me the impression
Read more